Week 5

Once my font was properly kerned, I exported the OTF file so it could be used on other computers and shared the link. I also printed a physical copy of the type specimen on 11x17.
Afterwards I began the initial planning for the redesign of the Sugarbowl's website. Delanie and I worked on wireframes, and came up with a few possible color palettes.





https://coolors.co/0f0a0a-cc3f0c-f5efed-f7c35b-2292a4

Week 4

After completing the lowercase set of characters for my font, I started putting them into the Fontself Maker extension, and mapping them out. Some turned out well, and others did not. It became clear to me which letters needed to be revised after seeing them at such a small scale.

Week 3

This week I decided on a typeface to further develop, and planned out the rest of the characters in it. The one I picked was inspired by architectural drawings and has a sketchy, angular appearance to it. In order to vectorize my font and put it into the template, I first had to adjust the levels in Photoshop to make it darker. Then I used Illustrator to trace the image and smooth out the curves.

Week 2

Our second project is to design three typefaces that will be used in a future project. In preparation, we are to format the same body copy for film, phone, and web. This exercise gave me a better feeling for how type is designed to be used in different contexts.

From the articles I read, I learned that typography on the web has come a long way in the past decade. Originally, there were only 10 basic fonts that could be used on the web because they had to be already present on the user's computer. I also learned that it is now incredibly easy to create your own fonts to be used digitally. I didn't realize that digital fonts had existed as early as the 1960s either. It was especially useful to learn about the variety of sites that fonts can be obtained from, because previously I was only aware of Dafont, Adobe Typekit and Google Fonts. Now I have an even greater variety to choose from.

After doing a bit of research, I've begun prototyping my own typeface. For my first concept, I opted for a geometric style.

Week 1

Today I interacted with each of my cube mockups to see which worked the best. Once I decided, I began assembling the text in Illustrator and experimenting with the font weight. The three levels I picked were light, semibold, and bold. Anything lighter or darker looks a bit extreme for this typeface.