I also watched three of the videos from Adobe's Summit 2020 conference. In the introduction video, Mr. Narayen talked about how the economy is currently changing, with a shift towards eCommerce. He explained that Adobe just developed a tool called the "Digital Economic Index" which can be used to visualize inflation and deflation of prices. He also talked a bit about digital experiences as a whole. He said, "People buy experiences, not products." I completely agree with him. Consumers are more likely to opt for products and services that feel personal and tailored to their needs. The one they choose to pay for might not even be the best fit for them, it just has to feel that way.
In the second video, Mr. Chakravarthy introduced the Adobe CXM Playbook. The book is basically a blueprint for running a successful business. The goal is to help growing businesses evolve and adapt to the needs of their customers. Tom Brady made an appearance in this video to talk about playbooks in football which was interesting, but I found it irrelevant. They were obviously using him to promote their service when in reality, he hadn't even used it nor would he have a need for it. It would be more convincing to hear from the perspective of a business that had utilized Adobe's Playbook and seen results.
Chakavarthy talked in another segment about the Adobe Experience Cloud. He explained that customer data is studied by artificial intelligence to optimize customer experience. Adobe has made these technologies available to companies like Microsoft and Opennow so they can better understand their billions of customers through data. In addition, they've made an AI publicly available that is capable of targeting ads towards potential customers.
